From Chasing to Attracting: The Wild Ride into Business

Have you ever felt like you're constantly chasing after success in business, only to be met with rejection and disappointment? This was Andrew's reality, a recent client of ours, until he realised that his relentless pursuit of clients was actually pushing them away. He was so focused on selling his idea that he forgot to focus on becoming someone that people wanted to do business with.

Let me tell you, Andrew is not the only one with this story - so many entrepreneurs have been there...

I mean really been there!

 

Picture this: Andrew wanted to start a business. Andrew, armed with a dream, a laptop, and enough coffee to fuel a small rocket, desperately trying to get anyone, and I mean ANYONE, to say yes to his idea.

It felt like the only way. Chasing leads, pitching until his voice was hoarse, trying to convince people that what he had was gold. He was pulling, pushing, and practically begging. "Just give me a chance!" he'd say, feeling like he was shouting into the void. The rejections stung. Each "no" felt like a personal failure, a sign that maybe he just wasn't cut out for this.

Anyone else been in this boat? That feeling of desperation, like you're the only one who sees the vision? It’s exhausting, right? It’s like trying to drag a boulder uphill, and every step feels like it’s sliding back down.

Andrew was so focused on the "selling" part, the convincing, that he forgot about the "being" part.

Then, something shifted. It wasn't an overnight epiphany, but more like a slow dawning.

 

Andrew started to realise that all that pushing wasn't working. In fact, it was pushing people away. He was so busy trying to get people to come to him that he wasn’t focusing on becoming someone they wanted to come to.

What happened when Andrew stopped trying to pull people towards him? Well, everything changed. Instead of selling, he focused on building something truly valuable, something that resonated. Instead of reaching out, he started to receive inquiries. Instead of convincing, he found himself confirming what people already felt.

It was like flipping a switch. When Andrew shifted his energy from chasing to attracting, people started to gravitate towards him. He stopped being the salesperson and started being the solution.

He stopped pushing his idea and started living his vision.

Here's what he learned on this wild ride:

• Focus on Being, Not Just Doing: It's not just about the product or service. It's about who you are and what you stand for. People connect with authenticity.

• Value Attracts: When you create something genuinely valuable, people will notice. You won't have to shout about it from the rooftops.

• Stop Convincing, Start Confirming: When you're on the right track, you'll find that people already get it. Your role becomes confirming their interest, not forcing it.

The Power of Intent in Your Ambition Journey

Adding a layer of intentionality to your strategy can significantly boost your growth and fuel your ambition journey. Here's how: 

• Clear Intent Drives Focus: When you're clear about your intent, you make focused decisions. You know exactly what you're aiming for, which helps in filtering out distractions and staying on track.

• Intent Attracts Like-Minded People: When you broadcast your true intent, you attract people who resonate with your vision. This creates a community of support and collaboration.

• Intent Fuels Persistence: When your intent is strong, rejections and setbacks don't deter you. You understand that every obstacle is a step towards your goal, and this persistence keeps you moving forward.

This isn't to say that effort isn't required. You still need to put in the work. But there's a big difference between pushing a boulder uphill and riding the wave. One is exhausting, the other is exhilarating!

So, if you're out there, chasing and pitching and feeling like you're the only one who believes, take a breath. Maybe it's time to shift gears. Maybe it's time to stop trying to pull people towards you and start becoming the person or business that they naturally gravitate toward. 

So, remember, that shifting from chasing to attracting is a powerful transformation. 

If you're ready to take that leap and need support in strategic guidance and execution, INTENT is here to help. We specialise in areas ranging from Customer Centricity to Automation and Digital Transformation, Pitch Decks as well as Information Management, Change Management and providing comprehensive solutions for business success.

We are dedicated to helping you navigate your ambition journey, helping you reach business goals and fulfil your vision.

Let INTENT help you build and become the business that others naturally gravitate towards...

Trust me, the view is much better from this side!