Scaling Methodology

Intent is an accredited practitioner of the Junkeer Scaling Model. Using this universal framework comprising of aggregate elements used by all organisations in the world that have scaled easily, our Intent is to ensure your business can apply its principles in a simple bespoke way that suits you.

A business is as unique as fingerprints,, we understand that the same challenge in one business cannot be solved in the exact same way another business solved it. Following the footsteps of successful companies that have scaled before us doesn't mean you replicate their steps, rather you grab the insights from them when they made those steps. Using other companies scaling hindsight effectively paves an easier road to scale for you.

The world is filled with great business insights and thought leadership on effective principles of scale. One would be overwhelmed by the volume of data and various methods of application.

Jenny Junkeer, the creator of the Junkeer Scaling Model has dedicated two decades to capturing those insights, analysing them, consolidating them and providing practitioners, like Intent, the tools and means to execute the scaling principles with simplicity.

Do you know your

SCALABILITY?

"Scaling a Business is an Artform, not mere luck or hard work."

Jenny Junkeer

PURPOSE

Purpose led companies far outperform profit driven companies. Their pathway to scale is made much easier, due to mandates for impact investing; expectations alignment with customers and staff; and fosters a culture of passion within the organisation to collectively achieve it.

Building the foundational strength for scale through optimisating every internal lens of the business is vital to ensure the scaling journey feels easy and arrives rapidly. The most common blocker for scale is that the business cannot overcome the challenges present within some or all of the lenses. They could easily spend a lifetime and never overcome them without the right techniques and methods.

OPTIMISE

CUSTOMER CENTRICITY

Commonly misunderstood to mean customer service, customer centricity is much much more. The key to scaling success at the highest multiples lies within this element and its underlying principles. The beauty about this step is the simplicity of its application. The key blocker organisations face is business ego - where the business focuses on themselves first and the client second. Client obsession through data driven insights can sky rocket any business.

Scaling the business without outside help is hard work. Leadership ego often gets in the way outsourcing, collaborating partnering, advocating, and listening to advice. The principle of 'Strength in Numbers' applies in scale too. Building great networks of consultants, joint venture partners, investors and great people will make the scaling journey much easier for your business and theirs. A true mutual benefit.

NETWORKS

INFLUENCES

When you consciously register the volume of things and people that currently influence your business and could influence it in the future, the ability to learn how to filter influences becomes essential. This element considers the principles of watching out for rockets heading your way, including some from your inner circle. Learn the art of which ones to ride and which ones to dodge.