A plastics to fuel company approached us with the vision to create a cleaner planet for the next generation. They envisioned a world in which no plastics could pollute the planet and where renewable energy sources are maximised.

The business had been operating for the last few years and was just about complete with protecting its intellectual property. They had recently finished testing the first fully operational plant in Amsterdam and gained successful contracts with governments for their effective disposal of plastic rubbish. They were ready to start adding new plants in different locations.

Their scaling ambition was to expand by adding new plants to different locations across the globe and they needed to raise capital to finance it. After attempting to draft their own investor deck they were referred to us for its review.

The client's experience in business was vast however they had not prepared many comprehensive investor business plans previously. The approach they took was to treat it as an internal business document; the content was relevant and thorough. However, it didn't have the ideal investor narrative and structure; there were key scaling components missing that an investor would find important that you wouldn't ordinarily find within an internal document; it was more matter of fact than their story that had to be told, and it was styled for internal use although it was intended for external eyes.